Etap /
01.1 Branding
Meirik
Executing a communications and rebranding strategy for an international team of consultants and trainers led by Dr. Wojciech Walczak.
Scope
Brand Analysis, Communication Strategy, Key Visual, Visual Communication System, Logo Design, Copywriting.
01. challenge
Our challenge was to create a unique and functional graphic system tailored to Merik's corporate clients, yet accessible to other target groups.
02. Solution
We held a strategy session with the involvement of more than a dozen specialists to learn more about the client's industry. The in-depth briefing provided us with the opportunity to gain various insights, which provided us and management with new perspectives.
We created a multi-level visual communication system based on tight collaboration that merged B2B and B2C communications into the new corporate image. The communication was founded on the concept of long-term change and the client's unique working style - how these changes are executed and distributed throughout the business. As a consequence, we accomplished the desired effect for the company's clientele.
03. Outcome
The client received a ready-made Communication Strategy and Visual Communication System that it could hand over to its team directly for implementation.
Thanks to our cooperation, the client dynamically launched communication, marketing and training activities in the post-pandemic period.
Etap /
01.1 Branding
Meirik
Executing a communications and rebranding strategy for an international team of consultants and trainers led by Dr. Wojciech Walczak.
Scope
Brand Analysis, Communication Strategy, Key Visual, Visual Communication System, Logo Design, Copywriting.
01. challenge
Our challenge was to create a unique and functional graphic system tailored to Merik's corporate clients, yet accessible to other target groups.
02. Solution
We held a strategy session with the involvement of more than a dozen specialists to learn more about the client's industry. The in-depth briefing provided us with the opportunity to gain various insights, which provided us and management with new perspectives.
We created a multi-level visual communication system based on tight collaboration that merged B2B and B2C communications into the new corporate image. The communication was founded on the concept of long-term change and the client's unique working style - how these changes are executed and distributed throughout the business. As a consequence, we accomplished the desired effect for the company's clientele.
03. Outcome
The client received a ready-made Communication Strategy and Visual Communication System that it could hand over to its team directly for implementation.
Thanks to our cooperation, the client dynamically launched communication, marketing and training activities in the post-pandemic period.
