Etap /
01.1 Branding
Hildegardis Art
What was our challenge? To construct and develop a strong brand with the goal of becoming a market leader in the St. Hildegard recommended products area.
Scope
Competitive analysis, Key-visual, Communication strategy, Visual communication system, Image design.
01. challenge
Hildegardis Art is a health food store whose products also have a spiritual dimension. Our challenge was to create an image that is light, modern and interesting to the target group - regardless of beliefs.
02. Solution
We began our collaboration by examining the competition's visual and verbal communications, as well as analyzing segment trends, in order to identify space for the Hildegardis Art brand to stand out.
We clarified the direction at the brand strategy stage before transferring it to the design of the visual identity and following channels, including the online store.
The brand's strength is its adaptability; consumers looking for a new way to eat, as well as those drawn to the person of St. Hildegard of Bingen, will gravitate toward it.
03. Outcome
Develop a consistent and modern image combined with tradition. Transfer of branding to the online store and other channels of contact between the user and the brand.
Etap /
01.1 Branding
Hildegardis Art
What was our challenge? To construct and develop a strong brand with the goal of becoming a market leader in the St. Hildegard recommended products area.
Scope
Competitive analysis, Key-visual, Communication strategy, Visual communication system, Image design.
01. challenge
Hildegardis Art is a health food store whose products also have a spiritual dimension. Our challenge was to create an image that is light, modern and interesting to the target group - regardless of beliefs.
02. Solution
We began our collaboration by examining the competition's visual and verbal communications, as well as analyzing segment trends, in order to identify space for the Hildegardis Art brand to stand out.
We clarified the direction at the brand strategy stage before transferring it to the design of the visual identity and following channels, including the online store.
The brand's strength is its adaptability; consumers looking for a new way to eat, as well as those drawn to the person of St. Hildegard of Bingen, will gravitate toward it.
03. Outcome
Develop a consistent and modern image combined with tradition. Transfer of branding to the online store and other channels of contact between the user and the brand.
