Etap /
01.1 Branding
VM.PL
Success often requires a new look. See the image we created for a brand in the software industry.
Scope
Rebranding, Brand Analysis, Communication Strategy, Key Visual, Visual Communication System, Copywriting.
01. challenge
Understand the expectations and specifics of the German-speaking European target group.
Create an appealing and effective message in a highly competitive software house industry.
02. Solution
To determine how the brand is perceived by customers and potential employees today, we conducted an analysis of the materials and communication channels of the company, which did not have a defined Communication Strategy or Visual System.
Conversations with management allowed us to tease out the brand's advantage of direct contact with the team and the resulting relationships and efficiency. Thanks to the analysis of the competition and knowledge of the market and the specifics of German-speaking countries, we combined them with the offer and services provided by VM.PL
For the motif of the graphic design we chose the style of the Swiss masters of design of the modernism period, known and liked by the company's customers. Good typography, layouts based on modular grids and interesting, technical infographics determine the quality and visual appeal here.
03. Outcome
More than 50% customer growth in team size, supported by new communications and an attractive employer image.
The new, orderly and professional image, helped the company dynamically reach out to new customers, which ultimately translated into the Forbes Diamonds award in 2023.
Etap /
01.1 Branding
VM.PL
Success often requires a new look. See the image we created for a brand in the software industry.
Scope
Rebranding, Brand Analysis, Communication Strategy, Key Visual, Visual Communication System, Copywriting.
01. challenge
Understand the expectations and specifics of the German-speaking European target group.
Create an appealing and effective message in a highly competitive software house industry.
02. Solution
To determine how the brand is perceived by customers and potential employees today, we conducted an analysis of the materials and communication channels of the company, which did not have a defined Communication Strategy or Visual System.
Conversations with management allowed us to tease out the brand's advantage of direct contact with the team and the resulting relationships and efficiency. Thanks to the analysis of the competition and knowledge of the market and the specifics of German-speaking countries, we combined them with the offer and services provided by VM.PL
For the motif of the graphic design we chose the style of the Swiss masters of design of the modernism period, known and liked by the company's customers. Good typography, layouts based on modular grids and interesting, technical infographics determine the quality and visual appeal here.
03. Outcome
More than 50% customer growth in team size, supported by new communications and an attractive employer image.
The new, orderly and professional image, helped the company dynamically reach out to new customers, which ultimately translated into the Forbes Diamonds award in 2023.
